Roger Williams Illustration

Roger Adrian Williams is a multiple award-winning illustrator from Cape Town, South Africa.

Thread

Posted on by admin

Thread is a leading Cape Town-based production company, specialising in brand-focussed concept creation, content strategy, online programming, live internet broadcasts and video production. By linking “threads of content” through these various channels, they ensure that clients’ brand content reaches their target audiences at the right time and in the correct manner. We wanted to reflect this approach visually in the identity. This was achieved by using the negative space to very subtly indicate a thin line running through the logotype, and by linking the characters of the word. A stark black and white combination, with very strategically placed blue ( highlighting the url ) was used throughout the design of the business card, letterhead and email signature. View Thread’s outstanding work at thread.co.za.

PROJECT  /   THREAD IDENTITY /  CLIENT  /  THREAD

thread
thread
thread
thread
thread
thread
thread

Posted in Design | Leave a comment

Safety First, Dude

Posted on by admin

“Safety first, Dude” is a custom skate deck that was created as a birthday gift / going-away present for Fabrizio Minutolo, the Italian-Spanish-African-Australian-German founder of “Chill Mode 2000″ and master of the “Maximum Chill” ! Illustrating Fab’s passion for the ocean, diving, photography, skating, surfing, animals, fauna and flora, the design was somewhat inspired by the oldskool typography-filled surf & skate designs of Jim Phillips, especially in the bold colour usage and image-heavy layout. This in turn highlights Fab’s colourful, permanently happy & super-chilled personality. As the ultimate hombre and one of the coolest humans alive to all who know him, we say maximum respect to the original Von Dudenstein ! Big thanks go out to Siraaj Petersen and Shannon Loxton for assisting to get this one out in under 4 days.

PROJECT  /   SAFETY FIRST, DUDE /  CLIENT  /  PERSONAL

safety first dude

Safety First Dude ‘making of’ Video

safety first dude
safety first dude
safety first dude
safety first dude
safety first dude

Posted in Design | Leave a comment

Master Your Ability Identity

Posted on by admin

The Dutch organisation Master Your Ability facilitates the professional and personal growth of artists ( mainly musicians ) in Europe and Africa through knowledge sharing and international exchange programmes. Based in Amsterdam, they have a large international network enabling them to help artists build sustainable careers in the international music industry. For the MYA C.I. we took inspiration from classic record label logos, reminiscent of vinyls from the 1970′s and combined it with flowing, connected typography, linking back to the fact that the organisation’s success is based on ‘connecting the dots’ in the music industry.

PROJECT  /   MASTER YOUR ABILITY IDENTITY  /  CLIENT  /  MASTER YOUR ABILITY

MYA
MYA
MYA
MYA
MYA

Posted in Design | Leave a comment

Escaflow Jacket

Posted on by admin

Escaflow Family is a Breakdance crew from Bremen, Germany with a strong visual identity reflected in their unique triangle-based typographic logo design. The original logo was modified to create a custom graphic for the back of Bgirl Val Area’s denim jacket. In close collaboration with the crew’s front man, Timo, we digitally illustrated his sketches to create the final art piece on the back of Val’s Jacket. Check out Val Area ( aka Bgirl Lerok ) battling it out to become the champion in the 2on2 finals of the 2014 Notorious IBE breaking championships here.

PROJECT  /   ESCAFLOW JACKET  /  CLIENT  /  ESCAFLOW

Escaflow Jacke
Escaflow Jacke

Posted in Design | Leave a comment

Brudo Board

Posted on by admin

Mathias Dollner, better known as Matze or ‘Brudo’ in Bboy circles, has been dancing for as long as he can remember. Inspired by the legendary Poe One, his passion for dance is reflected in his explosive style of breaking. He’s a creative master of the toprock, a critical Bboy move as it sets the stage for what’s to come during a dancer’s ‘exhibition’. The toprock was included as a key visual in the design of his custom skate deck. In keeping with Brudo’s oldskool style, we decided to use clean black illustrations over the wooden texture of the board.

PROJECT  /   BRUDO BOARD  /  CLIENT  /  MATHIAS DOLLNER

Brudo board
Brudo board
Brudo board
Brudo board
Brudo board

Posted in Design | Leave a comment

Golden Circle

Posted on by admin

When tasked with the rebranding of a well known event technical company from rock and roll to corporate, a fine balance must be maintained to keep the spirit of the brand, while creating a slick and powerful identity. This was exactly the goal with the branding of Golden Circle, formerly known as Hellfire Sound and Lighting. The company is one of South Africa’s leaders when it comes to the highest quality sound, lighting and related AV requirements for festivals, corporate and music industry events. The flame from the original identity was kept, while the overall look and feel was polished to reflect the company’s unmatched level of production and service. View their work at www.goldencircle.co.za.

PROJECT  /   GOLDEN CIRCLE IDENTITY   /  CLIENT  /  GOLDEN CIRCLE EVENT TECHNICAL PRODUCTION

Golden Circle Logo
Golden Circle Cards
Golden Circle Card Top
Golden Circle Card Back

Ahoi Studio Custom Skateboard

Posted on by admin

The founder of Hamburg Photography studio, Ahoi Studio, is as passionate a skateboarder as he is a photographer. It was only fitting to design a customized skateboard as an art piece to compliment the studio’s slick, yet creative interior. The top features a typographic design with well-known slogans from Hamburg, while the bottom incorporates the studio logo, corporate colours and elements of the owner’s other personal interests. View the work of Ahoi Studio at www.ahoi-studio.de.

PROJECT  /   AHOI STUDIO SKATEBOARD  /  CLIENT  /  AHOI STUDIO HAMBURG

Ahoi Studio skateboard
Ahoi Studio skateboard
Ahoi Studio skateboard
Ahoi Studio skateboard
Ahoi Studio skateboard
Ahoi Studio skateboard
Ahoi Studio skateboard

Posted in Design | Leave a comment

Dr Bittmann & Sananikone Planungsgesellschaft mbH

Posted on by admin

Dr. Yvonne Bittmann-Steyn and Vatvahong Sananikone are a formidable team when it comes to creative and business excellence. With a very strong passion for art and their combined skills in architecture, interior design, home and office decor, their work stretches far beyond their Southern German consultancy. Their brand identity uses something of an abstract visual execution inspired by their combined expertise. Structural, spatial and artistic elements were all combined and simplified into an icon that represents their brand and reflects its approach of simplicity, beauty and practicality.

PROJECT  /   DR B & S mbH IDENTITY   /  CLIENT  /  DR BITTMANN & SANANIKONE PLANUNGSGESELLSCHAFT mbH

Dr Bittmann logo
Dr Bittmann logo BW
Dr Bittmann cards
Dr Bittmann cards
Dr Bittmann letterhead
Dr Bittmann letterhead

Posted in Design | Tagged | Leave a comment

Margot Laffite Custom Bell Helmet

Posted on by admin

Retro, sporty and old school were the key words during the creation of a custom helmet for French sports personality Marguerite (Margot) Laffite. Margot, the daughter of famous F1 driver Jacques Laffite, is not only an experienced competition driver, but also works as a journalist and television presenter for Eurosport/Sunday F1, amongst other shows. The helmet had to suit Margot’s fashionable yet simple style, but at the same time express the racy nature of her personality. A logo consisting of an M and a daisy (“marguerite” in French ) was created, and incorporated in the back of the design. With a slick green, grey and red colour combination, Laffite’s helmet has a classic finish and launches her into the pole position of style. Margot Laffite Facebook page

PROJECT  /  MARGOT LAFFITE CUSTOM BELL HELMET  /  CLIENT  /  BELL HELMETS EUROPE / MARGOT LAFFITE

Margot Laffite helmet
Margot Laffite helmet
Margot Laffite helmet
Margot Laffite helmet
Margot Laffite helmet
Margot Laffite poster

Posted in Design | Leave a comment

The History of Coffee

Posted on by admin

As a premium espresso bar, Vida E Caffe offers coffee, food and an energetic atmosphere second to none. The instore espresso machines provided the perfect opportunity to tell the story of coffee by physically illustrating how it came to be what we know and love today. Using a very specific line-art and colour combination, I illustrated the historic timeline with a style treatment reminiscent of old textbook drawings. Click on any of the images to view the full artwork, or view the instore photos in the design section. ( This work was created while working for the Jupiter Drawing Room Cape Town. ) www.vidaecaffe.com

PROJECT  /  THE HISTORY OF COFFEE  /  CLIENT  /  VIDA E CAFFE

Vida e Caffe artwork
Vida e Caffe artwork
Vida e Caffe artwork
Vida e Caffe artwork
Vida e Caffe artwork
Vida e Caffe artwork

Posted in Design | Leave a comment

VWS Open Day 2011

Posted on by admin

The Volunteer Wildfire Services in Cape Town hosts an annual open day highlighting fire safety in Cape Town’s natural environments. Youth education is a key area of focus and the character “DAZ” was created to serve as the VWS mascot. The character is based on a dassie, a small South African mountain animal, and was used across different campaign elements to give safety awareness tips to children and adults alike. ( This work was created while working for the Jupiter Drawing Room Cape Town. ) www.capefires.com

PROJECT  /  VWS OPEN DAY 2011  /  CLIENT  /  VOLUNTEER WILDFIRE SERVICES

DAZ
DAZ

Posted in Design | Leave a comment

Walkmates

Posted on by admin

Walkmates is a brand of shoes by Woolworths, specifically created to fit the unique shape of children’s feet. To advertise the points that set them above other toddler footwear, line drawings were utilized to “zoom-in” and focus on the specific advantages that Walkmates have to offer. ( This work was created while working for the Jupiter Drawing Room Cape Town. ) www.wooolworths.co.za

PROJECT  /  WALKMATES  /  CLIENT  /  WOOLWORTHS

Walkmates shoes
Walkmates shoes

Posted in Design | Leave a comment

A World Awaits

Posted on by admin

Corporate stationery created for Musica by utilising black and white illustrations of popular musicians, as well as gaming and movie characters. The characters’ world and reality takes over the stationery, inviting the viewer to Musica’s world of entertainment. Collaboration with Brandt Botes and the production house Masters and Savant. ( This work was created while working for the Jupiter Drawing Room Cape Town. ) www.musica.co.za

PROJECT  /  A WORLD AWAITS  /  CLIENT  /  MUSICA

Musica - A world awaits
Musica - A world awaits
Musica - A world awaits
Musica - A world awaits

Posted in Design | Leave a comment

Wanna be a Rock Star ?

Posted on by admin

Packaging design for a range of Musica’s products, selling the lifestyle of a rock star. This project was a collaboration with a team of designers to illustrate (by hand) the packaging graphics for this special range of products. The items included breath mints, deodorant, lip balm, boxer shorts, a woolen cap and in true rock star fashion, “socks for your crotch”. 2010 D & AD YELLOW PENCIL NOMINEE  /  2009 LOERIE FINALIST ( This work was created while working for the Jupiter Drawing Room Cape Town. )

PROJECT  /  WANNA BE A ROCK STAR ?  /  CLIENT  /  MUSICA

Musica - Wanna be a rock star ?
Musica - Wanna be a rock star ?
Musica - Wanna be a rock star ?
Musica - Wanna be a rock star ?
Musica - Wanna be a rock star ?

Posted in Design | Leave a comment

African Shockwave Vol. 1 – DJ Azuhl & Grenville Williams

Posted on by admin

CD design for Platform 7 Productions. Two of Africa’s most accomplished musicians, DJ Azuhl and Grenville Williams, present African Shockwave, a hip-hop showcase infused with old-skool funk. With an extensive list of achievements, the duo’s highlights include the Yes We Can Tour in Bremen, Germany during October 2010.

PROJECT  /  AFRICAN SHOCKWAVE VOL. 1  /  CLIENT  /  PLATFORM 7 PRODUCTIONS

Shockwave CD
Shockwave CD

Posted in Design | Leave a comment

Chic Afrique – Gazelle

Posted on by admin

For the album artwork for African electro band Gazelle, I collaborated with the band’s lead vocalist Xander Ferreira. After we co-conceptualized the cd cover, Xander was responsible for the photography and design, while I illustrated the “mural” images inside the booklet, by digitally layering my illustrations of the band over photographs of Cape Town’s city walls. The band has had global success, and sponsors such as Adidas and Red Bull. www.yogazelle.com

PROJECT  /  CHIC-AFRIQUE  /  CLIENT  /  GAZELLE

Gazelle - Chic Afrique CD
Gazelle - Chic Afrique CD
Gazelle - Chic Afrique CD
Gazelle - Chic Afrique CD

Posted in Design | Leave a comment

Freedom School of Martial Arts – Corporate Identity

Posted on by admin

The Freedom School of Martial Arts in Cape Town teaches different martial disciplines. Started from the pure love of martial arts, its founder is African, but he has trained all over Asia in pursuit of excellence. The logo combines Chinese elements and an icon of the African continent, communicating the sense of freedom that is found in embracing arts from different corners of the globe. Photography by Cuan Hahndiek. www.freedomfightingarts.com

PROJECT  /  FREEDOM SCHOOL C.I.  /  CLIENT  /  FREEDOM SCHOOL OF MARTIAL ARTS

Freedom School of Martial Arts brochure
Freedom School of Martial Arts brochure
Freedom School of Martial Arts brochure
Freedom School of Martial Arts brochure
Freedom School of Martial Arts brochure

Posted in Design | Leave a comment

The Human Condition – EJ von LYRIK

Posted on by admin

EJ von LYRIK’s 2010 album The Human Condition was a breakout success and became an instant South African classic. A European tour followed, as well as numerous collaborations with artists from Europe and Africa. The album art displays futuristic battle scenes as metaphors for the daily battles everyone must face. www.ejvonlyrik.com

PROJECT  /  THE HUMAN CONDITION  /  CLIENT  /  HIGH VOLTAGE ENTERTAINMENT

EJ von LYRIK - The Human Condition
EJ von LYRIK - The Human Condition
EJ von LYRIK - The Human Condition
EJ von LYRIK - The Human Condition
EJ von LYRIK - The Human Condition
EJ von LYRIK - The Human Condition

Posted in Design | Leave a comment